Archive for the ‘eCRM’ Category
A Quick Guide To Understanding Your Audience: eCRM
While over the last years, the online world has redefined the standard approaches of the sales and marketing departments of companies, making the online presence of virtually every business mandatory for its success, the rules of engagement are rapidly changing. The typical shopping behavior of people has also been modified by the convenience of internet retailers, but the access to unlimited products and services with similar price ranges poses difficulties for companies that want to maintain a competitive edge.