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Archive for the ‘eCRM’ Category

A Quick Guide To Understanding Your Audience: eCRM

While over the last years, the online world has redefined the standard approaches of the sales and marketing departments of companies, making the online presence of virtually every business mandatory for its success, the rules of engagement are rapidly changing. The typical shopping behavior of people has also been modified by the convenience of internet retailers, but the access to unlimited products and services with similar price ranges poses difficulties for companies that want to maintain a competitive edge.

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"Customer relationship management is a broadly recognized, widely-implemented strategy for managing and nurturing a company’s interactions with clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service."