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Customer Relationship Management

CRMA-NORTHWEST.ORG

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Recent Articles

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About

"Customer relationship management is a broadly recognized, widely-implemented strategy for managing and nurturing a company’s interactions with clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service."

Resources

Microsoft Dynamic CRM Software
Customer Relationship Management Model
Institute of Customer Service
CRM Daily
Customer Think
Virtual Offices