Most of the time in business, it’s not all about how good the product is. Customer service and customer relationship management is of great importance, too. You may have the best solution for the biggest problem in the world, but if you don’t take care of your customers well, the competitors (who may not have the best products) will be more than glad to take over. Here are some examples of good customer service you can refer to:
Treat your customers as individuals even if they represent a large corporation when they are dealing with you. Extend a kind of personal service that they will find sincerely given even if you (the business owner) are not directly giving the service. You may have different members of your staff attending to different aspects of customer service – but, nonetheless, they have to give services consistently according to the company’s principles.
It also pays not to ignore those customers who may be visiting your store or your site and just interested to buy one or a couple of your items, and not in bulk. If this customer is happy about his experience, he will refer your company to his network. Your next bulk customer may be his referral, for all you know!
Patience should be a virtue among all members of the organization. Patience is needed in answering so many inquiries. The staff should be prompt in responding because you will never know if you’re dealing with a potential jackpot-of-a-customer. This person might be inquiring from so many other companies, but if you respond quite professionally, efficiently, and quickly, you’re getting ahead of the bunch.
A potential customer is never an annoyance, but an opportunity to sell. Giving out something extra in terms of efforts can result to getting that sale and a loyal customer.